Luke Dormehl, covering Cool Tech at Digital Trends, mentions Freer Logic’s “neuro-bio monitor…it looks at the brain itself — using non-invasive electroencephalograph (EEG) technology to pick up and decode the electrical signals from the pyramidal neurons closest to the surface of the brain’s cortex. It then utilizes algorithms to pore over this brain data to find patterns of cognitive load, distraction, or drowsiness. These could be used to trigger an alert of some kind, such as sending haptic feedback through your steering wheel to jolt you back to attention.”

Dr. William Van Tassel, posting for Driver Training at AAA’s website, discusses the Freer Logic prototype head restraints, saying “Freer Logic seems to have identified a possible way to help drivers quickly know when their risk has increased, and trigger warnings so that drivers can return their full attention to the road, or even take a break when needed.”